Well, Thanksgiving is behind us, and Christmas is now upon us. We are only days after Black Friday, the day when everybody goes crazy looking for the best stuff at the cheapest prices. But actually, Black Friday is starting earlier and earlier because people want to feel as though they got a great deal at a steal of a price. Every year the demand is higher and higher for more and more stuff, at cheaper and cheaper prices, earlier and earlier . . . and on and on it goes.

When people get a great price early in the day, they do some free advertising by bragging. They tell everybody about how early they got up, how they did their research, or how they fought off another person for whatever thing it was they wanted. They paint themselves in the best possible light. But are we as Christians as enthusiastic to share with others the deal we got with Jesus? And if we do share with others, do we brag about it? Do we somehow make ourselves out to be not that bad?

A long time ago a guy named Paul wrote to a couple of his friends about the incredible deal he had gotten with Jesus. He didn’t take any credit for it. Here’s what he wrote:

You see, at just the right time, when we were still powerless, Christ died for the ungodly. Very rarely will anyone die for a righteous person, though for a good person someone might possibly dare to die. But God demonstrates his own love for us in this: While we were still sinners, Christ died for us. Since we have now been justified by his blood, how much more shall we be saved from God’s wrath through him! For if, while we were God’s enemies, we were reconciled to him through the death of his Son, how much more, having been reconciled, shall we be saved through his life! Not only is this so, but we also boast in God through our Lord Jesus Christ, through whom we have now received reconciliation” (Romans 5:6-11, NIV).

There was another Black Friday that came long before the materialistic one we celebrate. Jesus, on a sad and somber first Black Friday, died on a cross for you and me. Jesus gave us His perfect awesomeness and in return took all our putrid awfulness. You can’t find a better deal than that.

I hope that today, as you turn your gaze toward Christmas and His birth, you’ll accept it with open arms.